Dubai is once again getting ready to host one of the world's most anticipated events in travel and tourism—the Arabian Travel Market (ATM), and we, at BENO, are eagerly looking forward to participating in it. Between April 28 and May 1, 2025, do visit us at the Dubai World Trade Centre, Stand No: TTC – 460, to learn how BENO is revolutionizing luxury travel and experiences in the UAE and beyond.
As a returning exhibitor, BENO is proud to stand among the region’s most innovative travel and lifestyle brands. With our ever-evolving range of luxury yachts, premium car services, off-road buggies, and curated experiences, we’re setting new standards for accessible luxury.
The ATM Event Explained
The Arabian Travel Market (ATM) is the Middle East’s premier B2B travel and tourism exhibition, bringing together global brands, decision-makers, and industry leaders. Held at the Dubai World Trade Centre (DWTC), its 32nd edition promises a dynamic program of keynote addresses, panels, and workshops focused on the future of travel, from innovation to sustainability. ATM continues to serve as a vital hub for networking, trend-spotting, and unlocking global business opportunities.
Meet BENO - Redefining Luxury Experiences
BENO is not just a rental platform—it’s your gateway to curated luxury experiences. Whether you’re a resident, a tourist, or a business traveler, our ecosystem offers an effortless way to access:
Explore the iconic Santorini Superyacht, featured in this year’s ATM campaign. Cruise Dubai’s coastline in unmatched style from the luxury of BENO’s exclusive yachts. Explore the premium fleet, and the new arrivals including our 63 ft Sol, 52 ft Melody, and 45 ft Cali.
Inflatables & Water Sports
Introducing luxury inflatables and a range of fun water sports aboard BENO’s select yachts, that elevate every experience at sea.
Choose from super-fast cars like the Ferrari, Lamborghini, McLaren, and more, all bookable in just a few taps. Witness sleek designs and unmatched opulence in our new additions like the KTM X-BOW, Rolls-Royce Cullinan, and Corvette Stingray C8.
Witness the thrill of dune-bashing tours and off-road adventure rides. Take your desert safari experiences up a notch with our Jeep Wrangler tours, Desert Buggies, Quad Bikes & Dirt Bikes.
Business & Long-term Solutions
Ideal for business travelers and corporations in need of multi-functional mobility solutions, ensure you always arrive in style with our Rolls-Royce Cullinan.
The BENO App allows customers to see, select, and book better cars or experiences in minutes. It is luxury at your fingertips—no paperwork, no hassle, just quick service.
What to Expect at Our Stall (TTC – 460)
This year at ATM, BENO is going all out to unveil what's new and what's next in luxury travel. Visitors to our stand will:
Get a hands-on experience of our app and learn how easy it makes luxury bookings.
Discover our expanded fleet of yachts and cars, including some of the UAE's most in-demand models.
Negotiate bespoke packages, business deals, and concierge services with our seasoned sales team.
Unlock exclusive offers and limited-time discounts available only during the ATM.
Whether you’re a travel agency, hotel group, DMC, or an individual looking to explore Dubai differently, BENO has a tailored solution just for you.
What Makes BENO Stand Out at the Event?
Experiences like ATM present a phenomenal opportunity to come together, interact, and develop. For us, it's an opportunity to merge with the vision of the region's tourism, be a part of insightful discussions, and connect with international thought leaders. Above all, it provides us with the perfect platform to demonstrate how luxury can be smart, accessible, and technology-enabled.
As travel habits continue to evolve, BENO is at the very forefront of this evolution by merging lifestyle, convenience, and tech innovation. Not only are we keeping up—we're setting the pace.
Let's Meet!
We extend a warm welcome to all ATM 2025 visitors to drop by our booth at Stand No: TTC – 460. Whether it's to upscale your products, find a reliable luxury rental partner, or just get familiar with the best Dubai has to offer, our team is here to serve you.
Tune in at BENO and visit our social networks for exclusive sneak peeks, behind-the-scenes shots, and live coverage on the day.
Join us at ATM 2025—and enter the future of luxury.
Or drop us a mail at help@beno.com
